Anastasios Traianos, Founder of AETHLOS Sport Education Consulting Services, served as a member of the Judging Committee at the Sports Marketing Awards 2026 — a leading institution recognising excellence in the sports marketing industry.
In this role, he contributed to the evaluation of high-level submissions from across the sports ecosystem, including clubs, federations, brands, agencies, and major sport initiatives.
Entries were assessed based on three core criteria:
- Effectiveness — the measurable impact and outcomes of each project
- Innovation & Differentiation — originality and competitive distinction
- Execution Quality — the depth, consistency, and overall delivery of each initiative
The awards ceremony took place on 31 March 2026 at the Sofitel Athens Airport, bringing together more than 200 senior professionals from across sport, business, and marketing.
A total of 62 organisations were recognised for their contribution to advancing sports marketing, highlighting the increasing importance of innovation, fan engagement, and strategic thinking in the industry.
“Being part of the evaluation process provided valuable insight into how the industry continues to evolve,” said our Founder. “The calibre, creativity, and strategic depth of the submissions reflect the growing impact of sports marketing across the global sports landscape.”
His involvement in the judging panel reflects continued engagement with industry best practices and reinforces AETHLOS’s connection to the wider sports business environment.